Cdescribe the segmentation bases you think coca-cola used, Ask an Expert

Management Studies

cDescribe the segmentation bases you think Coca-Cola used to deveolp its target segment. What kinds of products do you think this segment was buying before Coca- Cola introduced its Coke Zero brand? Thinking back to the consumer buying decision process, what kind of strategies do you think were necessary to get this segment to switch to Coke Zero?

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M93133390

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