CASES TO STUDY and QUESTIONS

SITUATION 1: Siblings Rob 37 and Julie 36, work in their family's $15 million medical products firm. Both are capable leaders and have experienced success in their respective areas of responsibility. Compared to Julie, Rob is more introverted, more thorough and methodical in his planning, and much better with detail and follow-up. In contrast, Julie is more creative, more extroverted and stronger in interpersonal skills. Since childhood, they have been rather competitive in their relationships. Their 62-year-old father is considering retirement and the possibility of co-leadership, with each child eventually holding a 50% ownership in the company.

Question 1: What are the strengths and weaknesses of the co-leadership idea? Would you favor it or reject it?

SITUATION 2: A young journalist is contemplating launching a new magazine that will feature wildlife, plant life and nature around the world. The prospective entrepreneur intends for each issue to contain several feature articles - about the dangers and benefits of forest fires, the features of Rocky Mountain National Park, wildflowers found at high altitudes, and the danger of acid rain, for example. The magazine will make extensive use of color photographs, and its articles will be technically accurate and interestingly written. The proposed publication will avoid articles dealing with the general culture and confine itself to topics related to the natural world. Suppose you are a prospective investor examining a business plan prepared by this journalist.

Question 2: What details and important points would you look for in the business plan of this young entrepreneur?

Question 3: Do you think this entrepreneur would need to raise closer to $1 million or $10 million in startup capital?

SITUATION 3:

Question 4:Write a paragraph of 400 words, describing your personal qualifications and traits personality that are in favor of launching a new business at your country: Automobile retailing store. Then conduct a SWOT analysis of your regional market for this kind of small businesses.