Case

Answers the following problems

1- Explain how far ING Direct Spain could go in terms of expanding its product portfolio without adding too much internal complexity?

2- Explain the approaches to managing (the balance between customer value and internal complexity would scale with the desired growth) .and
(The culture around cross-functional collaboration and enterprise-wide thinking was seen to be especially at risk with growing complexity)

3- Explain the challenges that ING Direct Spain faced in dealing with complexity?

4- How ING Direct Spain team work ?

(Answers this questions from article " ING Direct Spain: Managing Increasing Complexity While Offering Simplicity" and use some principle from the file summary)