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Case: USA Today As the entire newspaper industry sits on the brink of collapse, Gannett and USA Today work to avoid disaster and transform the nation’s most read newspaper into tomorrow’s best resource for news and information. In the face of continual competition across a variety of media sources, the future of USA Today depends on its ability to continually push the envelope of innovation and offer value-added, proprietary content to ensure continued differentiation and the future of the USA Today brand. As the Chief Marketing Officer for USA Today, your boss asks you to develop a plan that allows readers to fully customize their online newspaper and have audio/video content automatically sent to their mobile devices. How would you go about developing a strategy to achieve this goal?

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M91948908

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