Case summary:

REI is a company that deals with the production of goods and services which are used in outdoor activities. It is a company that endeavors to excel in all dimensions. REI ensures that it deals with the interests of all parties or stake holders who have interests with the organization. It also interacts with other firms to ensure production of quality goods to its customers. REI upholds the values that make it outstand in the market.

Key Issues:

Keeping values-REI holds fast the values that promote ethical culture that makes it stand from the rest. It ensures service and protection of the environment to where it operates.

Protection of stakeholders interests-REI believes that the stakeholders of the firm are its backbone hence it ensures that their interests are well met and satisfied.

Social responsibility-REI is socially responsible as it strives to advocate for social facilities prevention and improves the lives of the people in its environment through supporting social activities.

Legality-REI as a company observes the law as it tries to follow the set down procedures in its daily dealings.
Personal case analysis:

In my view, REI as a firm has made many achievements. It has made the lives of people in the environment improve as it strives to implement its decisions. Making partnerships with other firms despite the challenges involved in competing firms has made it one out of many. It has as well ensured that its stakeholder's interests are met despite its sales oriented nature. This has made REI win the trust of all its stakeholders.

1. Describe the Stakeholder orientation t REI.

2. How does REI implement Social Responsibility?

3. How do REI's values relate to the development of an ethical culture?