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Case Study

Read the case study at the end of Chapter 15 - Sue's Southern Kitchen. Answer the following questions:

1. What kind of management and/or marketing assistance should Sue request of the franchisor?
2. What specific areas of management training should Sue request of the franchisor?
3. What specific marketing assistance should she expect from a franchisor?
4. What else should Sue do before opening her franchised business?

Attachment:- Case_Study.pdf

Marketing Management, Management Studies

  • Category:- Marketing Management
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