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Case Study

In this case, you will compete the case study of the company that you chose in Une I and have been researching throughout the course. Respond to the four writng ample below.

Your responses mist include information from academic and scholarly research, includirg at least two resources from the CSU Onine Unary and at least two other online sources.

1. Create a case study summary of the company you have chosen. including a general overview of the company. its external enwavnent. and a list of its current seaters.

2. If the company continues with its present strategies and °pennies. where will it be n five years?

3. If you were the CEO of the company. Ate: sealers would you recommend, and why?

4. December the competitive strateges used by the company's man competitors. Which of these strategies are the most effective? How can your company combat these strategies? Support your answers.

If you paraphrase. quote. or use ideas from any source. you should cite your sources usng WAguidelines. Your case study should be at least three pages in isnot excludre a on( ear and references page.

Please Contact your instructor if you have any questtee. or contact the CSU Success Center should you need more support. Herniation about accessing the grading rubric for this assignment S provided below.

Unit WI PowerPoint Presentation

Renew the processes of invention and innovation Then, select a new product that you have been introduced to in the past 12 months. You are encouraged to research this new product using outside sources.

You can use the same company you have been researching. or pick a new one-You are to create a PonierPont presentation about future inventions this new product could he to inspire and what enovabons could be developed to enhance and improve this product Analyze how these two areas could impact the company. Your PowerPont presentation should include the following elements:

• Slide 1: The page

• Slide 2: Description of the new product

• Slide 3: Desorption of the importance of R&D to include lead users and market research

• Slide 4: Discussion of appropriate structure and culture wan the company necessary to support innovative ideas and products

• Slide 5: Ectioration of future inventions nspred by the product or analyse of lour, innovations of this product (Was this a successful Oriental leading to innovation?)

• Slide 6: prediction et product demand in five years

• Slide 7: List of sources usng PRA guidelines Please ensure that every slide has a bee at the top eiplasning what the side covers. To complete this assignment, a mirimum of two reputable sources must be used. cited. and referenced. Add citations in proper WA format use appicable pictures or graphics. use a side template, and an:Cm:My slides by focusing on Cutlet points. Remember. the is an academic presentation.

APA Guidelines

The application of the WA writing style shall be practical. funct onal. and appropriate to each academic level with the primary purpose being the documentation (Haw) of sources. CSU reoures that students use WA style for certain papers .

Marketing Management, Management Studies

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