CASE STUDY
You have been employed as a Project Manager by the Saudi Catering to organize a Country Food Festival to celebrate the employees' target achievement.
You are to organize all aspects of the event including booking the entertainment, advertising, ticketing, and hosting the Govt. Guests.
Notes:
• You need to define when the project will start. You may select the start date.
• Be sure that the ticket price you offer covers your costs.
• Any costs need to be justified. You may research costs from the Internet, but ensure that you reference where you got them from in your report.
• You may determine the confirmation of the venue. If you cannot find an organizing cost for the venue, assume that it will cost around SAR 50,000. This only includes the management of the venue and does not include, for example, the beverages, food and utility costs.
• You can assume that the venue is available for you on 315t March. You do not need to contact the venue management directly.
• You must make a minimum of SAR 50,000 profit.
• Please refer to the lecture slides and recommended texts for more guidance on how to complete the tasks.
ASSESSMENT DELIVERABLES
Using the case study complete the following tasks:
Task 1 - Prepare a Project Definition (approximately 500 - 1000 words). This is the "who, why, and what" part of the project. It defines all major aspects of the project and forms the basis for its planning and management and also the assessment of overall success. It MUST
include the following:
Task 1 Description
Project description and SMART objectives This is the most important part and majority of the document that transforms the requirements communicated by the sponsor into specific objectives. It explains why the project is being undertaken.
Stakeholders Anybody who can contribute to the success of the project or influence the failure of the project.
Major Milestones Key achievements that can be used to monitor progress throughout the project and celebrate successes. These must include dates.
Critical success factors Measurements that will determine if key achievements have been achieved. The most important will be used to assess if the project can be judged a success.
Task 2 - Produce a work breakdown structure. Aim at listing a minimum of 20 activities (there is no maximum number of tasks) and illustrate the breakdown with a tree diagram. The breakdown should have a clear logical basis, although technical details may vary.
Create your own category names as required and remember that there can never be only one right way for a project of this nature, as long as you justify your choice.
Explain what basis you use to create the categories and work packages (tasks beneath each category). You must make sure that the tasks are broken down in detail. For example, you would NOT have a task called 'Invitations'. this should be broken down into 'Design Invitations', 'Create Invitations', 'Print Invitations' and 'Distribute Invitations'.
Task 3 - Produce a work schedule using MS Project that uses the activities created in Task 2. Create your own time estimates, resource (e.g. people, materials) requirements and costs as required and remember that there can never be only one right way for a project of this
nature, as long as you justify your choice. Save this project as PMProjectTask3.
Task 4 - Develop a responsibility matrix fully linked to your work breakdown structure (each activity should be linked to a person) clearly showing the assignment of each task.
Task 5 - Identify 5 - 10 major risks for the project. linking each risk to the overall project objectives in Task 1. Prioritise them using a Probability Impact Risk Assessment matrix and develop comprehensive mitigation steps for each of the top five risks. You must then reflect
on why identifying risk is important in the project management process. You should refer to academic literature on risk management.