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Case Study: Write an essay using APA style formatting.

Answer the questions giving a supporting explanation.

Based on what you see in this case, what strategic role did design play at Gillette?

What are the risks involved in the decision to go with "really new" replacement technology, versus making incremental design improvements to the older technology?

Also, comment on the aggressive marketing and rollout plans used by Gillette to support their product launches. Would you recommend they take it slower?

What are the pros and cons?

Include the terminology and concepts from the chapter needed to fully develop this assignment. 1-2 pages

Attachment:- Product Development Study.rar

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