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CASE STUDY

`Where's Irene and just exactly what is she up to?' The acquisition of Cadbury PLC by Kraft Foods, 2010 by Eric Clsseils

Answer the question from the case study :

1- What's is the strategy that is being practiced by the company?

2- How is the strategy being practiced in alignment to the challenges/requirements of the "external environment'?

maximum in 2 pages approximately 650 to 700 words

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