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Case Study: When Companies fail to understand the local market: Walmart in Germany

Analysis Suggestions

1. Do an analysis of the German food retail consumer. How do consumers in Germany differ (or do they?) from consumers in the United States?

2. What assumptions did Walmart make regarding German consumers that were incorrect? Why did the company make erroneous assumptions?

3. How did Walmart's employee culture clash with Germany's employee culture?

Information related to above question is enclosed below:

Attachment:- walmart.rar

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M92767972
  • Price:- $25

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