Ask Question, Ask an Expert

+61-413 786 465

info@mywordsolution.com

Ask Marketing Management Expert

CASE STUDY Turnround at the Preston plant13

Introduction

‘Before the crisis, production monitoring was done to please the client, not for problem-solving. Data readouts were brought to production meetings and we would all look at then, but none of us were looking behind the data.' (Chief Operating Officer (COO), Preston plant)

The Preston plant was located in Preston, Vancouver. Precision-coated papers for specialist printing uses accounted for the majority of the plant's output. The plant used state-of-the-art coating machines that allowed very precise coatings to be Applied to bought-in rolls of paper. After coating, the coated rolls were cut into standard sizes.

The curl problem

In the spring of 2008, Hewlett-Packard (the plant's main customer) informed the plant of problems it had encountered with paper curling under conditions of low humidity.

There had been no customer complaints. HP's own personnel had noticed the problem, but they took the problem seriously. Over the next eight months the plant's Production staff worked to isolate the cause of the problem and improve systems that monitored processing metrics.

By January 2009 the process was producing acceptable product, yet it had not been a good year for the plant. Although volumes were buoyant, the plant was making a loss of around $10 million a year. In October 2008, Tom Branton was appointed as COO.

Attachment:- preston.rar

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M92425657

Have any Question?


Related Questions in Marketing Management

The objectives of the module are to enable students to be

The objectives of the module are to enable students to be able to: - Demonstrate understanding of entrepreneurial marketing concepts and theory, in relation to and as an extension of conventional marketing knowledge. - E ...

Strategic marketing proposal report with 1500

Strategic Marketing Proposal Report with 1500 words Assessment description You are the Marketing Development Team of a global organisation. Your team is to plan for an integrated marketing communications launch of a new ...

Assignment 1 part a your marketing planfor this assignment

Assignment 1: Part A: Your Marketing Plan For this assignment, you will document your hypothetical company's background information and mission statement, your company's short- and long-term goals, an environmental analy ...

Question write a 2-3 page double spaced narrative response

Question: Write a 2-3 page (double spaced) narrative response. Be sure to address every point within the prompt. Submit as DOC, DOCX, PDF, or RTF file attachments. Prompts: Recommended after Lecture 8 Find one commercial ...

Question read the disney case study located in the textbook

Question: Read the Disney case study located in the textbook on page 184. Choose a segment of Disney that could include theme parks (both domestic and global), feature films, television networks, theater productions, or ...

Question lasa 1-preliminary strategy auditthe end result of

Question: LASA 1-Preliminary Strategy Audit The end result of this course is developing a strategy audit. In this module, you will outline and draft a preliminary framework for your final product. This provides you with ...

Question for this assignment you will need to select a

Question: For this assignment you will need to select a small or mid-sized company operating in South Florida or internationally (could be the company you currently work for or a company a family or friend works for) and ...

The question of the paper isnbspthe services dominant logic

The question of the paper is:  The services dominant logic (SDL) is a radical change in how we conceptualise exchange. Does the SDL require us to rethink how we practice organisational buying and industrial marketing as ...

Question imagine that you are in the market for a new

Question: Imagine that you are in the market for a new career. How can the marketing research process apply to your career search? Think of a specific topic you need to learn more about that relates to your career as a o ...

Question respond to your discussion topics after you have

Question: Respond to your Discussion topics after you have completed your reading. As one of the more popular tools in marketing research, surveys have become automated. These on-line surveys address various types of dat ...

  • 4,153,160 Questions Asked
  • 13,132 Experts
  • 2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

Why might a bank avoid the use of interest rate swaps even

Why might a bank avoid the use of interest rate swaps, even when the institution is exposed to significant interest rate

Describe the difference between zero coupon bonds and

Describe the difference between zero coupon bonds and coupon bonds. Under what conditions will a coupon bond sell at a p

Compute the present value of an annuity of 880 per year

Compute the present value of an annuity of $ 880 per year for 16 years, given a discount rate of 6 percent per annum. As

Compute the present value of an 1150 payment made in ten

Compute the present value of an $1,150 payment made in ten years when the discount rate is 12 percent. (Do not round int

Compute the present value of an annuity of 699 per year

Compute the present value of an annuity of $ 699 per year for 19 years, given a discount rate of 6 percent per annum. As