Case Study Topic: "Who will be first to launch driverless cars, Google or Uber" (or someone else?)

Criteria:

Clearly, define the Target Market with Demographics (quantitative data/stats)

Apply some Psychographics or behavioral/lifestyle to the Target Market (qualitative observations)

Discuss all four components of the Marketing Mix or 4 Ps (Product/Service, Place, Various Promotions)

Include all four components of the promotional mix, as well as social media, when discussing the Marketing Mix or 4 Ps (Adv., PR, Personal Selling, and various Promotions)

Perform a PESTLE analysis Discuss All Six Components. Use web link to view ((http://pestleanalysis.com/what-is-pestle-analysis/))

Please provide a minimum of two recommendations (YOUR creative marketing ideas!)

Provide data (statistics) & examples (businesses using ideas that are similar to your recommendations)

Attribution Formatting - Supporting evidence is properly formatted in the document.

Communication Logic - Ideas are arranged logically to support.

Tone and Style - The tone & style are consistently professional & appropriate for the audience & purpose.

Word Choice - Word choice & usage is accurately gauged & appropriate for the intended audience & purpose.

Length: Minimum 500 words required.