Case Study

This is a "Direct To Consumer Advertising" drug presentation.

1. Identify the Drug which you are discussing to include:

a. Name

b. Manufacturer

c. Primary Use

2. Discuss the medical condition for which this drug is used, the alleged benefit of this drug and other common prescribed drugs for this condition. (may require some additional research).

3. What are the identified side effects of the drug and are any of them of great concern to you?

4. Does the literature describe symptoms for the medical condition involved, and, if so, what are they?

5. If you had these symptoms, would you ask or demand that your doctor prescribe this medication?

6. Does your informational pamphlet have a coupon with it or provide information how to obtain a coupon or free initial prescription?

7. What is your over-all opinion of the advertising you have evaluated? Add any additional information you have learned about this drug from additional research.

8. What is your opinion of Direct To Consumer Advertising of prescription drugs?

9. Should such advertising be banned, as in most countries, and what is the possibility that such a ban will occur in the US?