Case Study: The information in the Case Study is used each week when writing the individual sections of the Marketing Communications Plan. One of your neighbors has just inherited a restaurant in a small town about 75 miles away. They've never owned or operated a business before, and know very little about marketing or the restaurant business. They now have a Marketing Plan, but need help with the Marketing Communications Plan.

Creative Strategy for Electronic Media:

Create the second part of the Advertising portion of the Marketing Communications Plan using the business and information presented in the Case Study. Meet the following

Requirements:

• In 200-300 words, explain the creative strategy that will be used for the plan for social media, internet, and electronic advertising.

• Create a website or Facebook page for the company. Provide a rough sketch, blueprint (use ClipArt), or detailed explanation of the premise of the ads. (pdf files will be accepted). Consider if the company sells items on the website or page?

• Using feedback, update and make changes to the previous section of the plan.

• Please adhere to the Publication Manual of the American Psychological Association, (6th ed., 2nd printing) when writing and submitting assignments and papers.