Case Study: The information in the Case Study is used each week when writing the individual sections of the Marketing Communications Plan. One of your neighbors has just inherited a restaurant in a small town about 75 miles away. They've never owned or operated a business before, and know very little about marketing or the restaurant business. They now have a Marketing Plan, but need help with the Marketing Communications Plan.Public Relations and Promotions

Review the readings and lectures for this week.

Create the Public Relations and Promotions portion of the Marketing Communications Plan using the business and information presented in the Case Study. Meet the following requirements:

• In 200-300 words, explain the Public Relations plan for the organization.

• Create two sales promotions for the restaurant. Identify the challenge and solution for each promotion. Include budgetary considerations.

• Using feedback, update and make changes to the previous section of the plan.

• Please adhere to the Publication Manual of the American Psychological Association, (6th ed., 2nd printing) when writing and submitting assignments and papers.