Case Study Questions: Perform an external (industry and competition) analysis. What implications can be drawn for the launch of Hockey Classic? Perform a corporate capabilities analysis. What implications can be drawn for the launch of Hockley Classic? Evaluate the proposed new product, Hockley Classic. Should Hockley add the product to its line of craft beers? At what price should Hockley Classic be sold? Why? At this price, what would be the unit contribution? Evaluate Hockley’s placement alternatives, including the sales needed to break even for The Beer Store. What distribution strategy do you recommend for Hockley Classic? By considering the case Hockley Valley Brewing Co., Inc.