History reveal that companies with the strongest brands, most proactive policies of social responsibility, and deepest relationship with their consumers are the most attractive targets for NGO attacks. The very assets that define these leading companies provide the fodder NGOs are looking for to further their agendas. Global Exchange's attacks on Starbucks Over fair-trade coffee and against Nike over sweatshops in Asia, like the Center for Science and Environment's (CSE) attacks on Coca-Cola India, are all examples of NGOs using companies' powerful reputation against them.
Being an attractive target, however need not imply vulnerability. Organization and their leadership teams need to start thinking systematically, proactively, and strategically about their reputational risk from crises concerning CSR (corporate social responsibility) and take actions to mitigate these risk before they become reality. The CSE's allegations of pesticide-contaminated Coke and Coca-Cola India's response provide an important example of the world's most important brand under attacks and the steps taken in the aftermath. This example highlights the importance of a strong reputation, a willingness to collaborate, and a strategic response to successfully weathering the crisis.
1.QUESTION : Case study on coca cola India from the text book " Corporate communication" by Paul Argenti and answer 6 questions
2. The assignment should contain a list of at least 5 references to external sources (e.g. journal, articles, books, relevant business magazine and other scholary work) used in your assignment. The usage of APA referencing is compulsory.
Assessment criteria
Your assignment will be assessed according to your:
* Coverage of the topic;
*Logical development of the argument
*Explanation of relevant theoretical concept
*Originality in the selection and/ or use of case studies and examples; and
*General standard of presentation, including layout and length.
NOTE:
1. High marks are given to reports which contain in depth analyses of the issues / Problem.
2. Students who simply reproduce their answers from the text books or internet web sites risk of failing the assignment.
Please note that you should not regurgitate published material or material that you have read, refrain from repeating the content of the articles or cases.
Assessment Criteria :
The grading criteria are attached. You are strongly advised to comply with the guideline on plagiarism.
Format and structure
The word limit for the written assignment is 2000 words, which includes the following section:
* Cover page, Content page (Exclude from word count),
* Executive Summary (Exclude from word count)
* Introduction page, Body
Critique of the risk associated, application of theory, clear logic and reasoning.
* Reference list (Exclude from word count).
A. Executive summary- (10%)
* Sufficient and succinct statement of the theme/ task to be addressed in the report
* Details problems, alternatives and recommendation.
* Within a page and easy to read
B. Body - (80%)
* Discussions of key issues/options/alternatives
* Recommendations
* Incorporation of any literature
* Clarity of analysis, graphs, tables and charts.
C. Style - (10%)
* Referencing (APA Style)
* Grammar
* Spelling
* Paragraph Structure
* Flow of writing