Case study on Brand partiy perception on the German automotive market

Using what you have learned in the chapter and in our discussion, apply your skills and knowledge to your reading of these articles. Answer the four questions below.

Is the quantitative report a research study? How do you know?
Is the qualitative report a research study? How do you know?
Here is a list of the five major sections that appear in most research reports. Which steps of the research process do you expect to find in each section?
The opening paragraphs (i.e., there is no heading for this section)
Background and overview of relevant literature
Method
Results
Discussion, Implications and Limitations, Conclusions
Assume that you are a senior-level manager or leader in a specific organization. Why might it be important, or unimportant, for you to read either or both of these research studies?