(Answered) Case study ibmpdf1 why did ibm drop siebel and implement

Management Studies

CASE STUDY IBM.pdf

1. Why did IBM drop Siebel and implement SugarCRM?

2. Why do you think IBM waited several years before switching to SugarCRM?

3. How have the CRM needs of IT software companies changed over time? How do you think they will change in the future?

4. How are the CRM needs of other industries changing?

5. How do CRM needs of a large corporation like IBM differ from that of small companies?

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