Case study: Gucci group-Freedom within the framework

1. Provide a brief summary of the case.

2. Why did Gucci create a corporate group of luxury brands? Why may the Gucci Group be worth more than the sum of itsparts?

3. Discuss the pros and cons of Gucci loyalty card. Should the different stores and regions share their customer information?Why or why not? Should the different brands of the Group share their customer information?

4. Assess the current product development/creative process at Gucci. What are its benefits and risks? What, if anything,should be changed in how Gucci develops new products?

5. If you were Polet, how would you proceed to carry out your recommendation in Questions 2 and 3?

6. What elements of Freedom within the Framework enable Gucci to capture the benefits of the Group? Are there any elementsin Polet's management philosophy that are inconsistent with leveraging the benefits of the group?

Your overall analysis should be presented in the form of an academically accepted paper with references (APA Style) both from themain textbook and at least 2-3 outside sources (e.g., company literature, academic journal articles, various library sources, etc.)