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Case study "Google, Apple, Facebook." p. 264 of MIS Kenneth LAndon

Question #7-14

Why is mobile computing so important to these three firms? Evaluate the mobile strategies of each firm.

Question# 7-15

What is the significance of search to the success or failure of mobile computing? How have Apple and Facebook attempted to compete with Google? Will their strategies succeed?

Question #7-16

Which company and business model do you think Is most likely to dominate the Internet and why?

This case is about the intense competition between the three companies.

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