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Case study: Disneyland Resort Paris 

QUESTIONS

1. What markets are the Disney resorts and parks aiming for?

2. Was Disney's choice of the Paris site a mistake?

3. What aspects of their parks' design did Disney change when it constructed Euro Disney?

4. What did Disney not change when it constructed Euro Disney?

5. What were Disney's main mistakes from the conception of the Paris resort through to 2006?

Business Management, Management Studies

  • Category:- Business Management
  • Reference No.:- M92717618
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