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Case Study: Continued growth for Zara and Inditex

Questions: 1. What are the ways that Inditex ensures that "fast fashion" is truly fast?

2. What are the important attributes of a "fast fashion" retailer to customers? To store managers?

3. Why would a retailer introduce its online store country-by-country? Why was Inditex slow to embrace online sales when it is so tech-savvy in other ways?

4. Briefly describe five opportunities for continued growth during the next five years for Zara's parent, Inditex, SA.

5. Pick one of the five opportunities and outline the advantages and disadvantages of pursuing it.

6. Take a look at its new U.S. website. What is good and what is bad about it?

Information related to above question is enclosed below:

Attachment:- Case.rar

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M92766366
  • Price:- $40

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