Case Study: Case Analysis Outline: While you can approach case analysis in a wide variety of ways, for this class the cases will be written up using the following outline:

Purpose: Statement of the problem or key issue

Background/Situation Analysis

Discussion of Alternatives

Recommendation/Rationale

Action Plan/Next Steps

Contingency Plan

This framework will help you organize your thoughts and framing your point of view. For purposes of this assignment, this is how your casework submissions must be written up. Again, limit your analysis to FOUR (4) double-spaced, typewritten pages.

While this approach may seem too formal for many recommendations, it will be very good training for you to conduct your analysis work using this outline. I had a basketball coach in college who would start each practice session with two statements: (1) "we will play just like we practice" and (2) "let's get one percent better today than we were yesterday" and oddly, these two statements seem apply to just about everything in the advertising industry and certainly to case study analysis work. It's all in the spirit of good training and setting you up for future success.

Article: And Now, a Word from Our Sponsor (by M. Ellen Peebles)

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Attachment:- CASEANALYSISGUIDELINES1.rar