Case study:

Case Analysis - Whole Foods Market - Comfy Shoes by Don Meador, Mike Britton, Paige Phillips and Andrew Howery

Whole Foods Market's generic & intensive growth strategies by ANDREW THOMPSON

Review Case Analysis since it is so important in this final course.

The purpose of a Case is to show that you have thought critically about the subject matter that you are learning and to make an argument for a Claim about the specific situation in the Case Assignment.

Stephen Toulmin has developed an Argument Methodology that is very useful in Making a Case. To review Case Analysis and Toulmin's Argument Methodology, go to Making a Case. Case Assignment First, you need to do a strategic analysis of Whole Foods Market.

The executives want us to provide an independent, objective view of Whole Foods Market's current strategic position, including full information of Whole Foods Market's mission, vision and values. They want to identify its current set of strategic goals, and a critical assessment of the competition and the competitive environment (remote and operating environments).

Also, they want to see the opportunities and threats Whole Foods is presently facing, and they need a general idea of the company's strengths and weaknesses.

Whole Foods Market and ABC Company want to know if we think they should make any strategic changes or continue with the status quo. Synthesize everything you have learned, provide a final recommendation, and justify your reasoning. Keys to the Assignment: Do diligent research on Whole Foods Market.

I have included links to various websites above. As an MBA, you must perform additional research to find information on competition and general trends for opportunities and threats.

For the competitive analysis, identify a minimum of three of the top competitive companies and their best-selling services or products - and justify why each is a viable competitor.

Your report should be thorough, and follow closely the outline that I have given you.

The final section is the most important one. Use excellent logic and sharp argumentation skills to make your case. The report must be 5-7 pages minimum and no more than 10 pages.

Reuters Company Profile:

Whole Foods Market. Retrieved on November 7, 2012 from:

http://www.reuters.com/finance/stocks/companyProfile?symbol=WFM.O

Do not rely on the given source as a primary source of information, but be sure that you have synthesized information from multiple sources.

Attachment:- Assignment.rar