Case Study Assignment

Internet marketing Best practices for Strategic Drivers.

There is a Non-profit organization that illustrates internet has best practices in term of virtually all the strategic drivers. Its is a brief case history of one internet based Non profit organization, Charity: Water.

How We Work

We invest the money we raise into organizations with years of experience to build sustainable, community-owned water projects around the world. Our team works closely to ensure that every dollar is accounted for and then provides reports back to our donors. Learn about our approach, the solutions we fund and our partners on the ground.

Our Progress

We're passionate about solving the water crisis in our lifetime, using 100% of all public donations to fund water projects, and proving where every dollar goes with photos and GPS coordinates. Here's the progress we've made since we started working in 2006.

Where We Work

We fund water programs in 24 countries around the globe - in Africa, Asia, Central and South America. Water scarcity, poverty, political stability and strong partner organizations all play a part in where we choose to work. We focus on providing rural communities with their first access to clean water.

For details please refer Internet Marketing-Integrating Online and Offline Strategies-3rd Edition

By: Mary Lou Roberts, Debra Zahay. You may also refer to the below web reference.

Review Questions

1. What was earlier campaign and how people responded.

2. How twitter was used in the campaign. Mention role of Social media and E mail marketing for the awareness as well fund raising.

3. Discuss the role of corporate world and individuals for the charity: water.

Submission Instructions

• Post your response to the discussion board as per your professor's instructions.

Project Purpose

To assess your understanding for E- Marketing / Digital Marketing in an organization of your choice.

Action Items:

Choose any business organization of your interest and analyse it accordingly.

Attempt all Questions related to your organisation. (Note: Questions should be in the serial order with references wherever is required. Also during presentations 12 slides should he prepared covering all the point in order).

1. Prepare a market plan to launch a new product or Services for your business in the market.
2. Analyse tools and technologies to support the business.
3. What strategies are to be implemented in the market Plan to tackle competition.
4. Project your business by using the following;

A. Situational Analysis (SA)

a) SWOT analysis
b) Industry Analysis
c) Projections on market demand.

B. Market and Cost Analysis (MA)

a) Segmentation analysis and strategy.
b) Positioning in the marketplace.
c) Procurement of goods and Services
d) Major customer acquisition techniques, online advertising , ad serving and targeting

C. Market tools and Application( MA )

a) Core Marketing Concepts and define value chain
b) Use of Branding and video marketing
c) E mail Marketing and Social Media Marketing
d) Available tools of E Commerce

D. Web-enabled Supply Chains (WEB)

a) SEO and Search engine marketing
b) Use of Web application for the outsourcing of logistics services
c) Cloud computing and Customer Relationship Management

5. What scope and limitations of electronic media (e marketing as well as digital marketing) your Business will possess in the world of marketing business.

1. Each students will have one Project.

2. Project will be based on the implementation of the Tools and technologies in real world.

3. Project will require summarizing, demonstrating, and the use and potential values of E-Marketing / Digital Market for an organization.

4. The Project has to be completed individually by each students.

5. Presentation will be conducted during the WEEK-13 so that students get time to complete their project work and present in front of all the students in the class.

6. Students can also make market plan to launch a new product or Services for any particular business in the market from KSA.