Case Study Assignment
Instructions:
Each of you have been assigned a company to complete a case study analysis report. The case distribution can be found on BlackBoard (course content -> case study analysis - > case study distribution).
Complete a thorough research on your company in order to complete the analysis.
It is required for you to use scholarly journals and peer-reviewed articles, which can be found on the University's website in the library section. I have provided you with very detailed information on how to complete a thorough case analysis report.
I am available during my office hours to discuss. I will also schedule a case analysis session during lunch time this week. If you are able to make it, please attend for one-on-one assistance.
1. Format - please review the case study format guidelines placed on BlackBoard The use of headers and sub-headers is strongly suggested
2. Submission - Submit to BlackBoard (course content -> case study analysis - > Case Study Analysis Report). Failure to submit in proper area will result in a 0.
3. Introduction
In 3-4 paragraphs describe the case facts and background. This should include BRIEF information about the firm, however do NOT simply duplicate what is in the case itself.
As things change quickly in business, you may wish to check the current status of the firm and briefly discuss the most current information.
4. Body
This should be about 4-5 pages in length (minimum - this is only a guideline). Review posted guidelines for more information/detail
a) State the Problem/Key Issues
What are the key marketing or business issues in the case? These might be problems, opportunities or challenges the firm is facing. For example:
o Sales have declined by 10 percent in the last year.
o The competition has launched a new and innovative product.
o Consumer tastes have changed and the firm's most successful product is at risk.
o The CEO made a public racial slur and has affected the company internally and externally.
5. Conclusion (include recommendations in this section)
For the issues you identified above, you must identify potential solutions and analyze each of them. For example, for the decline in sales noted above we might try any of the following, among other options:
1. increase advertising
2. develop a new product
3. implement diversity training
4. launch a brand awareness campaign
For each of the alternatives, you should analyze the costs, benefits, resources required and possible outcomes. Typically, you will have 3-4 of these alternatives.
Any given alternative solution might address multiple issues. If this is the case be sure to so note in your narrative.
In your analysis consider tools such as SWOT, breakeven analysis, market research and other marketing tools.
Typically, this will be the longest and most detailed portion of your case analysis.
BUS 480.01HY Case Study Assignment
6. References.
You must include a separate page listing your references in APA format.