Case Study Assignment: "Management In Action"

Background: A case study is an in-depth exploration of one particular case (situation or subject) for the purpose of gaining a depth of understanding into the business/management issues being investigated. It is a written or recorded, detailed analysis of some targeted management issue for the purpose of noting success or failure to be used as a benchmark for education, research, and/or planning.

The point of this assignment is to link theory and practice. Business and Management Case Studies present specific, real-life examples of the strategies and tactics used by leading international businesses or companies to succeed globally.

The Assignment: 1. Select one of the following "Management In Action" case studies from the textbook:

- Ch4p. 131-133 Norwegian Air Shuttle Aspires to Become the Cheapest Global Airline, Please make a correction to question 3. Use table 4.4 not 4.3

- Ch5p. 155-156GE's Poor Planning Results in Delays & Increase Costs

- Ch6p. 185-186 Putting AutoZone into Drive

Please make a correction to question 2. The question you should answer is: "Based on Michael Porter's discussion of the three characteristics of an effective strategy, does AutoZone have a good strategy? Discuss each of the three characteristics in your answer"

Please number the questions 1 through 6 as there are 6 questions. Question number 4 was inadvertently used twice.

- Ch8p. 257-259 IDEO's Culture Reinforces Helping Behavior

- Ch11p. 370-372Steve Job's Personality & Attitudes Drove His Success

Please make a correction to question 2. The question you should answer is: "How would you evaluate Jobs in terms of the four core self-evaluations that are important to work place behavior? Explain.

- Ch 14p. 471-473 Leadership Lessons from Sir Alex Ferguson

Please make a correction to question 2. To answer the question use table 14.1 NOT 14.2

- Ch 16p. 546-548UPS Relies on Sophisticated Control Systems to Manage Package Deliveries

2. Read and analyze the case study.

3. Develop an overview/summary of the case study.

4. Develop thorough responses to the questions at the end of the case study

5. Develop a narrative describing your reactions to the case study

6. Develop recommendations to the company and/or people featured in the case study

7. Compile this information into a written report:

Note: Refer to the file marked "Sample Outline of Case Study Final Written Report"

Information related to above question is enclosed below:

Attachment:- CaseStudyformat.rar