Case Study Analysis

Why would creating a business case for diversity be valuable to a company? What goes into creating a business case? Typically, a business case is used to provide the rationale of why a project is worth undertaking and why the time and investment is worth the cost. No matter what project you are advocating for, a business case has the following purposes:

• It explains why the project should be undertaken.
• It explains the economic value of the project.
• It explains the framework for completion (Baxter, 2002).

By reading an organization's business case for diversity, you can gain insight into its goals to build and maintain a diverse workforce. In this Shared Activity, you will analyze Tarmac's business case for diversity and examine its approaches to managing diversity.

To prepare for this Shared Activity:

• Review Tarmac's Business Case for Diversity and the Learning Resources.
• Think about Tarmac's approach to managing diversity and how it relates to organizational behavior concepts and human resource processes.
• Consider the benefits of diversity. Are there any costs that outweigh the benefits?

To complete this Shared Activity:

• Post a critical analysis of the business case for diversity. Write a blog post from the perspective of a Tarmac manager and address the following points:
• Identify any strong or weak points in Tarmac's approach to building and managing diversity.
• Explain the issues that may impact the ability of Tarmac to build and manage a diverse workforce. Evaluate the business case for diversity: are the benefits of overcoming these issues greater than the costs and why?