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Case Study: AMAZON.COM: BRINK OF BANKRUPTCY

Question: 1. On a scale of 1 (very poor) to 5 (excellent), how would you rate Jeff Bezos as an entrepreneur? How would you rate him as an operating manager?

2. Trace the evolution of the Amazon.com business from the company's launch in 1995 to the dot-com collapse in 2000. How did the company's strategy change over time? How did capabilities evolve?

3. Do you agree with the decision to pursue the Toys "R" Us deal? Why did the company do it? Should they do more deals like this? What effect does this deal have on Amazon.corn's business model in 2000?

4. If you were a member of Amazon.com's board of directors in early 2001, what challenges did the company face? What do you recommend?

- USE "Schindehutte et al., Rethinking Marketing, the Entrepreneurial Imperative, Pearson ISBN 9780132393898" as resource

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M92686396

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