Case Study 1: Tim Horton's Expansion
The guidelines for this assignment are fairly straight forward. Use your understanding of course concepts (both through course discussion and textbook learning) in concert with your online research skills, and external sources to justify your position and conclusion.
There are no formal length requirements, however you must ensure you fully explain your position, and demonstrate a clear understanding of the topic at hand. As a general guideline, each answer should be approximately 10-20 sentences long.
External references are expected. Not only must they be used, but you must show why and how they contributed to the understanding/interpretation of the concept at hand. The questions are purposely open-ended, allowing for justification, reasoning and individual position on various topics.
For this case study, you are to conduct web-based research in an attempt to understand the obstacles which Tim Horton's experienced in their attempt to expand from Canada into the US, as well as their reasons for expansion, competition faced, and future plans. Based on your research, and the conclusions you formed, you are to answer the following questions:
- What reasons did Tim Horton's likely have, for wanting to expand outside of Canada? How did Tim Horton's fare in their expansion plans? Based on your research, is there always a calculated method of making expansion decisions?
From your research on this case, do you believe there a way to measure success for global expansion? What metrics for success would you define?
- Based on your research, what were the obstacles Tim Horton's faced when expanding, as a result of being within the food and beverage industry?