Case Study- The wooden house is it the future of "home", Sector wooden house in France is attached below
Questions to Answer are as follows:
1) From the information of the case, what do you see today's three major trends in the macro-environment that play for the development of wooden houses in France? Conversely, what do you think are the three main trends in the macro-environment playing against the development of wooden houses?
2) Historically - and in particular to the "Grenelle de l'environnement" - what are the two main generic strategies (within the meaning of the course) what followed companies manufacturing wooden houses compared to traditional building concrete houses?
3) Within the meaning of the course, which direction of strategic development is the launch of a Beneteau manufacturing activity wooden house?
4) In your opinion what is the generic strategy described by Beneteau in the field of activity of wooden houses?
5) Within the meaning of the course, which direction of strategic development is the launch of the Geoxia group, french leader of traditional concrete houses, offering a wooden house? What is his interest?
6) What is the hierarchy of competitive forces SBU (Strategic Business Unit) wooden house? What conclusions do you draw?
7) What would you recommend to an officer of a company in the sector of wooden houses in an attempt to create a competitive advantage?
Attachment:- case strategy - the wooden house is it future of france.doc