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Case Study Louis Vuitton in Japan

1. What has made Louis Vuitton's business model successful in the Japanese luxury market?

2. What are the opportunities and challenges for Louis Vuitton in Japan?

3. What are the specifics of the Japanese fashion luxury market?

4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?

5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?

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