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Case study : IS THE GLASS HALF FULL? THE LAUNCH OF GOOGLE GLASS

Questions

1. At what stage of its product life cycle is Google Glass?

2. What was the go-to-market strategy for Google Glass, and how successful has it been thus far?

3. How is the product diffusing? At what stage is it in the diffusion curve? Explain your answer.

4. Using the diffusion of innovation theory, assess how quickly Google Glass will diffuse based on its relative advantage, compatibility, observability, complexity, and trialability.

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