Case Study : EarthWear Face & Body: Communicating Corporate Culture

Directions: The following questions are based on the case study onEarthWear Face & Body (available in Blackboard). Responses should be in full-sentence format, and between one to two paragraphs long. Please use Times New Roman 12-point font for your answers. Responses should be double-spaced. Write your answers directly in this document, below each bolded question.

You may use your textbook and the lecture notes to justify your responses. If you are paraphrasing from one of these sources, you do not need to use in-text citations or include a References section. If you would like to use a direct quote from either of these sources, be sure to use quotations and cite the source at the end of the quote (e.g., Jones & George, 2018; Arvan, 2018). A References section is still not necessary.

A References section is not necessary for this assignment unless you use a source other than your textbook and lecture notes. If you are using a source other than the lecture notes or textbook, indicate where you used this source using in-text citations, and include it in a References section. (The Purdue Online Writing Lab has an excellent guide on APA-style in-text citations andreferences for a variety of different sources).

This assignment is due on Monday, September 17th at 4:00 PM. It must be submitted to Blackboard under the "Case Study 1" assignment. No late assignments or emailed assignments will be accepted.

Assignments must be submitted to Blackboard in a Word document format.Retitle your document as "[Your Last Name]- Case Study 1- [Your Section Number]." So if my name is John Doe and I am in Section K, I would title my document, "Doe- Case Study 1- K."

Please note that you are responsible for making sure that there are no formatting issues in your assignment, and that it downloads correctly.

Name:

Section:

1. Consider the personality traits covered in lecture and Chapter 3. Choose 1 or 2 traits that you believe are important for a new EarthWearemployee to possess a high level of. Justify your answers using (1) information provided in the Case Study and (2) your knowledge of those personality traits (from lecture and/or the textbook).

You should briefly define the trait(s) in your answer, and make a clear case as to why it is needed in a new EarthWear employee. Things you could consider (not an exhaustive list): Tammy Bessant's experience with previous employees, the role that she is hiring the employee to perform (i.e., to interact with customers and sell products at the farmers' market), and her future goals for EarthWear.

2. Explain the difference between a terminal and an instrumental value. Identify (1) 2-3 terminal values and (2) 2-3 instrumental values that Tammy Bessant appears to possess A list of Rokeach's terminal and instrumental values is provided in lecture. Be sure to justify why you chose each value, based on information provided in the Case Study.

3. Using the information provided in the Case Study, write a brief (1-2 sentence) description of EarthWear's company culture. Imagine that Tammy Bessant is able to hire a small team of full-time employees to help her with various tasks. Discuss 2 ways that EarthWearcan maintain and transmit the company culture to new and/or existing employees.

Your examples should fall under1 or more of the 4 factors specified in your textbook (i.e., values of the founder, socialization, ceremonies and rites, stories and language). Be specific about those 2 examples and make sure that they are relevant to EarthWear's unique corporate culture.