(Answered) Case study- a healthy image1 what are the image issues in

Management Studies

Case study:- A HEALTHY IMAGE

1. What are the image issues in this case?

2. What are the brand-name issues? Should the brand name be changed? lf so, to what?

3. What types of advertisements should Mary develop for St, Margaret's General HosPital?

4. What other types of actlvitles could St Margaret's pursue to build a strong and positive corporate image?

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Marketing Management, Management Studies

Category:- Marketing Management
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