Case Study # 8

Construct a simple stakeholder map for Riverview Regional Medical Center.

Discuss the target markets of existing programs and identify gaps in RRMC's marketing strategy.

Develop a TOWS matrix for Riverview Regional Medical Center. What strategic alternatives are suggested by the matrix?

What new services or products could be developed with existing resources?

What services need to be strengthened and promoted to control out migration from the primary service area?

What should RRMC do to counter its image problem in the community because of its decision to close the Women's Pavilion?

What can Mr. Hayes do to improve the relationship with the medical staff?

Guidelines

Clearly define the problem to be solved or identify symptoms that suggest an underlying problem

Who are the stakeholders in this situation and how are they involved or impacted by this problem?

What alternatives should be considered in solving this problem? How did you arrive at these alternatives?

What are the advantages and disadvantages of each alternative? Please quantify where possible.

Indicate which alternative you would recommend and why.

Indicate the potential risks if this recommendation turns out to be wrong.

How do you expect that each of the stakeholders will react to your recommendation?

Justified ideas and responses by using appropriate examples and references from texts, Web sites, and other references or personal experience.

Attachment:- case11.pdf