Case Study - The sleeping giant

Case Study questions:

As a marketing consultant, you have been asked to produce a set of recommendations on the key macro-environmental factors that may influence Giant's success in the Netherlands, United States, United Kingdom, Germany, France, Japan, Australia, Canada, and China. You are required to:

1) Use secondary research sources to collect macro-environmental information about Giant's markets using appropriate academic sources of information.

2) Produce a report that synthesises the information collected through secondary research and critically evaluate these markets using relevant international marketing theories. The report should contain a set of recommendations to Giant which identifies opportunities and challenges in Giant's internationalisation plan. Justify your recommendations and, where relevant, use examples to support your argument.

Attachment:- The sleeping giant.rar