(Answered) Case study - the kryptonite bike lock fiascoreview

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Case Study - The Kryptonite Bike Lock Fiasco

Review Questions for Kryptonite Case Study

1. What factors led to the social media explosion of the Kryptonite story?

2. Do you agree with Donna Tocci's claim that the company couldn't have done much differently? If so, why? If not, what about its response could have been improved?

3. What can Kryptonite do now to prevent customers from getting inaccurate in-formation about its products?

4. What can other companies learn from this experience in terms of listening to the community and designing their social media strategy and objectives?

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