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Case Study - The Cracker Barrel Restaurants

1. How could Cracker Barrel's policy statement have been well intentioned?

2. What benefits did Cracker Barrel achieve by ridding itself of lesbian and gay employees? What were disadvantages?

3. How should the perceived value of a customer base affect companies' personnel policies? In a large national corporation, should personnel policies be uniform across all operating units or should they be tailored by region according to local mores?

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