Case Study - NIKE INC.

Questions-

1. Analyze the trend analysis for their potential impact on the business.

2. Use mean and correlation to quantify comparative sets of data. Perform qualitative analysis on the mean and correlation as basis of reviewing business performance.

3. Create a positioning statement to analyze the market performance of existing and potential competitors and their products. Identify and state potential opportunities and threats of competitors.

4. Analyze performance data from all areas of the business to determine success of marketing objectives. Eg. Advertising, Promotions, Endorsements/Sponsorship.

5 Identify overperforming or underperforming products to be considered for redevelopment or withdrawal.What sectors or divisions of NIKE Australia could do with this redevelopment or withdrawal.

6. Create a survey (surveymonkey.com)(minimum of 6 questions) to forecast existing and emerging (innovation)market needs based on information available.

7. Give the survey to 3 peers (friends) to gain answers to their needs in the future.

8. As an appendix hard copy display trend analysis (forecast), average(mean) monthly sales figures along with correlation calculation in a visual slide presentation (PowerPoint presentation) as if you were giving a presentation to the CEO. Explain briefly what the forecast/trends in showing in your slides. Explain why a visual presentation is necessary and any corrective action necessary.

9. Write a short formal report on analysis of market data to meet organizational requirements in terms of content,(What goes into the report)format, esp. ethics and legislation codes of conduct ADMA Direct Marketing Code of Practice, level of detail and scheduling. (How often reports are done, content etc)