Case Study - HAIER's foray into International Markets

Questions 1:

What in your opinion is the significance of an organization entering into International Markets for business? Is it advantageous or disadvantageous?

Questions 2:

Is it possible for an organization like Haier to sustain its competition in brand conscious and quality conscious markets such as US and other countries?

Questions 3:

What are the countries that you would suggest Haier should concentrate upon? Why?

Questions 4:

What should be the marketing strategies that Haier should employ in Emerging Markets, Maturing Markets and Declining Markets? Explain the reasons behind it.

Case Study - Beckett Organics

Questions 1:

What advice would you give to John about developing his business through more effective strategic marketing?

Questions 2:

What are the strategies that John should use to market his Organic vegetables since this is a new and upcoming area of business?

Questions 3:

What would be the appropriate strategy that you would suggest if this company is to start marketing its products in your home country? Explain with reasons.

Questions 4:

What in your opinion should be the marketing strategy that an organization of this type should indulge in? Bring out the advantages and disadvantages of the strategy.

Attachment:- Cases in Marketing.rar