Case Study - Cioccolato Australia: the ultimate chocolate experence  

Questions -

1. Draw up a list of elements of the marketing communications mix. Which ones of these are being employed by Cioccolato?

2. The most dynamic area of marketing communications is digital marketing communications; however, traditional media hasn't gone away yet. In your opinion, should Cioccolato's integrated marketing communication activities focus on digital media only, traditional media only, or a combination of the two? Why?

3. With respect to the use of social media marketing, do you think Cioccolato should have a presence on additional social media platforms? Why?

Note - Words for one question should be more than 600.

Attachment:- Case Study.rar