Case studies test students understanding of concepts presented in weekly lectures and tutorials by researching and analysing real life situations.

Instructions

In this assessment, you will be required to demonstrate your understanding of the principles of effective communication explored throughout the unit. You must choose two current examples of business communications: an excellent business communication and a poor one.

The case study should demonstrate comprehensive research and should do the following:

- describe each business;
- compare and contrast the nature of the communications;
- identify what types of communication worked and what did not; and
- explain why the particular communication enhanced or damaged the business.

You must present your findings in a 5-10 minute oral presentation to the class using persuasive language.

The presentation must be accompanied by a 1500 word written report.