Case s t dupont - the renaissance of a french luxury brand, Ask an Expert

Management Studies

CASE: S. T. Dupont - The Renaissance of a French Luxury Brand. IN1320

The case must be in Times New Roman 12 pt font

Study the case "S. T. Dupont: The Renaissance of a French Luxury Brand" then:

1. Briefly summarize Crevet's new marketing plan;

2. Discuss whether it is in line with the S.T. Dupont brand identity and what, if anything, you would do differently?

Your answer should be limited to a maximum of two paged (excluding the title page).

References required

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M92484627

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