Case Questions Case : Colgate-Palmolive Company

Please read and follow the case analysis instruction provided in the syllabus when preparing case analysis report. The report shall not exceed 3 pages (excluding a title/cover page) and must be single-spaced in 12-point font. Please allow margins of at least 1 inch on all four sides.

This assignment requires an in-depth analysis of qualitative and quantitative data. Your understanding of the marketing mix element (4Ps) in a global marketing context is necessary to analyze this case. "I will look for your understanding of an assigned case, your ability to address the key points in the case, and, most importantly, your ability to apply the relevant theories/concepts to the case." If you do not attend class on the date designated for case analysis, you may not earn case discussion participation points.

1. Evaluate the marketingmix (4Ps) proposed for the launch of CMCP+SAN in Brazil, including [1 pages]
a. Promotion
b. Price

Note: For the evaluation of each "P," you should

(1) describe succinctly the decisions/activities regarding each P,

(2) determine whether each marketing mix's dec?ons are appropriate/inappropriate, and

(3) explain clearly, succinctly, and convincingly why you believe they are appropriate/inappropriate

https://www.dropbox.com/s/o81eq58h1v4wr3p/case2.rar?dl=0