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Case :  Red lantern Hotel

Please answer the following questions:

Part 1

1. What Chinese cultural characteristics were restricting the speed of change at RLH as it adopted to a market economy? Try to use as many concepts as possible from all course teachings.

2. How could have SI management been more culturally sensitive and prepared In order to achieve their goals?

3. How could have SI better utilized Mr. Wen?

4. What steps should have been taken to make the communication between the international managers and hotel employees smoother?

Part 2

Please answer the following questions:

7. What were the critical errors that the RLH general manager Mr. Wen made after the departure of SI in 2001?

8. H-Y Ngo, Lau and S. Foley have identified how the so called "iron rice bowl" employment system that emphasizes egalitarianism and workplace stability has been criticized as incompatible with China's new economic environment. Identify any situations in both case sections where this incompatibility has been evident.

9. The RLH board is now asking you (Golden Hotel Services) to design a new program to encourage and increase its loyalty among new employees as well as increase business at its hotel. What actions, issues, and characteristics do you believe should be covered in this program?

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M92551379
  • Price:- $20

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