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Case: Managing Change

Analysis of a Hypothetical Case
Joan S. Ash, PhD, MLS, MBA, James G. Anderson, PhD, Paul N. Gorman, MD, Rita D. Zielstorff, RN, MS, Natalie Norcross, MLIS, Jody Pettit, MD, and Patricia Yao, BS

Case Presentation
Mercer Medical Center has been successfully competing for business because of the strong visionary leadership of Chief Executive Officer (CEO), E. Joseph Burns. However, the pressure has been relentless to constantly update expensive systems and equipment. The latest lawsuit has brought this forcefully home yet again. The publicity will undoubtedly have a negative impact on the public's perception of Mercer and on critical negotiations with the area's largest employer, Syntel. Medical Director of Information Services Kathryn Reed has just left a meeting where she and Chief Information Officer (CIO) Barry Marks were informed that it is critical that the timeline for implementation of the new physician order entry (POE) system be moved up. They now only have nine months instead of two years to make this happen. And make it happen they must.

Long Assignment - Case Analysis

(Write in an essay format. Word limit: 2000 (minimum) to 2200 (maximum) words.)
I. Introduction
1.1 Change Management (define with proper citation; discuss briefly)
1.2 Objective of the assignment (refer to the tasks required for the case assignment)

II. Content and Analysis
2.1 Background of the Case. Give important data and key information; identify the needs, problems or concerns in the case that needs to be addressed; and trace the root cause of it.)
2.2 Types of Organisational Change. Discuss and critically evaluate the different types of organisational change learned from class discussions. Give cited works and cite properly.
2.3 Type of Change CEO Wants to Implement. Based on the answers in 2.2, Identify and critically analyse the type of change that the CEO of Mercer Medical Center wants to implement. Support analysis with works/materials that are properly cited.
2.4 Change Theory that can be Implemented. If you were the Medical Director of Information Services, Kathryn Reed, what change theory would you use to overcome workers' resistance to change and drive success to the case situation?
Leadership Theory that can be Implemented. If you were the Medical Director of Information Services, Kathryn Reed, what leadership theory would you use to overcome workers' resistance to change and drive success to the case situation?
Support analysis with works/materials that are properly cited.
2.5 Communication Plan for continuous change management. (presented in a tabular form with textual explanation below)

III. Conclusion (summary of the major highlights or points of the case; the learning received in relation to the objectives of the assignment)

IV. References (follow Harvard Style of Referencing; at least 15 references not Older that 2007 from varied sources; classify your references according to: a. Books b. Journals c. Articles d. Thesis/dissertation e. Online Sources).
a. Books
b. Journals
c. Thesis/Dissertations
d. Online Sources

Business Management, Management Studies

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