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Management Studies

Case: “Marketing to the Bottom of the Pyramid”

Marketing to the bottom of the pyramid raises a number of issues revolving around the social responsibility of marketing efforts.

1) Please advise your opinion on whether or not it can be considered exploitation for a company to profit from selling soaps, shampoos, personal computers, ice cream, etc. to people with little disposable income.

2) How would you market such products to avoid public perception of exploitation?

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M92283460

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